Collects, validates, and analyzes data to allow the Battery Group to make informed business decisions about its products, services, and initiatives.
Identifies, acquires, aggregates, and analyzes 3rd party sources of data or information to help understand the Battery Group markets – including their trends, historical industry & customer performance, and possible shifts in industry & customer behavior.
Recommends possible initiatives or adjustments to current marketing activities, based on analysis, to help achieve the goals of the Marketing team and the Battery Group at large.
Consult Marketing Leads about objectives and requirements of projects.
Formulate plans for market research & reporting projects and present them to management.
Perform quantitative and/or qualitative research for approved projects.
As needed, solicit project bids from research agencies for quantitative or qualitative research for approved projects, and award to the winning agency.
Design and pre-test specific research methods such as questionnaires or discussion guides.
Submits tab specifications to winning research agencies
Checks the accuracy of data tables.
Analyzes research data or reviews analyses submitted by research agencies.
Presents findings to management.
Consolidates & analyzes customer & sales data from internal /owned sources.
Analyze and interpret data to identify patterns and solutions, including surveys and focus group
Remain fully informed on market trends, other parties research and implement best practices.