JOB SUMMARY

• Collects, validates, and analyzes data to allow the Battery Group to make informed business decisions about its products, services, and initiatives.
• Identifies, acquires, aggregates, and analyzes 3rd party sources of data or information to help understand the Battery Group markets – including their trends, historical industry & customer performance, and possible shifts in industry & customer behavior.
• Recommends possible initiatives or adjustments to current marketing activities, based on analysis, to help achieve the goals of the Marketing team and the Battery Group at large.

RESPONSIBILITIES

• Consult Marketing Leads about objectives and requirements of projects.
• Formulate plans for market research & reporting projects and present them to management.
• Perform quantitative and/or qualitative research for approved projects.
• As needed, solicit project bids from research agencies for quantitative or qualitative research for approved projects, and award to the winning agency.
• Design and pre-test specific research methods such as questionnaires or discussion guides.
• Submits tab specifications to winning research agencies
• Checks the accuracy of data tables.
• Analyzes research data or reviews analyses submitted by research agencies.
• Presents findings to management.
• Consolidates & analyzes customer & sales data from internal /owned sources.
• Analyze and interpret data to identify patterns and solutions, including surveys and focus group
• transcripts.
• Remain fully informed on market trends, other parties research and implement best practices.

ACCOUNTABILITIES

• Library or Archive of Historical Market Research
• Usage, Image, and Attitude (UAI) Surveys
• Concept and Product Tests
• Buyer Reaction Studies
• Focus Group Discussions
• In-Depth Interviews
• Ethnographic Studies
• Packaging Tests
• Brand Name Tests
• Price Sensitivity
• Customer Satisfaction Surveys
• Tracking Studies