PPP Projects in PBSP-Malabon Forum on Corporate Citizenship

December, 5 2010
MANILA — Public-Private Partnerships (PPPs) took center stage Friday night as government officials and corporate leaders united to promote social responsibility in a corporate citizenship forum at the City Hall of Malabon.

Last week, PPP efforts were highlighted in the Camanava area as the local government unit of Malabon and the National Housing Authority (NHA) linked with private sector partners in launching a multi-purpose center and turning over drainage system and road projects to residents in the formerly flood-prone Maysilo estate.

Aiming to reduce urban poverty in the area, the local government got a boost from the business sector initiatives of PLDT-Smart, Ramcar-Motolite, and the corporate-led foundation Philippine Business for Social Progress (PBSP), through its Strategic Partnership for Urban Poverty Reduction (STEP-UP) program.

STEP-UP has provided at least P65 million in financial assistance to benefit various projects such as housing, road and drainage systems, electrification and water projects, multi-purpose center construction, livelihood assistance, and disaster risk reduction (DRR) initiatives.
Manuel V. Pangilinan, PLDT-Smart chairman, who delivered the inspirational message at the Malabon City Hall penthouse on Friday evening as chairman of PBSP Board of Trustees, urged business leaders to be more strategic in their corporate philanthropy. “First, corporations can funnel their contributions to a social intermediary with clear goals. A proven organization and a 40-year track record: that is PBSP.”

Second, he pointed to a “context-focused” model of corporate philanthropy. “Each of your companies must find its own focus, its chosen area of responsibility, (and) that focus or area will be defined by the particular needs and strengths of your communities,” Pangilinan said.

“It is my hope that starting tonight, efforts can be devoted to the matter of corporate citizenship, so that the aspirations of a public-private partnership for the people of Malabon can be realized,” Pangilinan stressed.

He added: “Government alone cannot solve the many, many issues of poverty. The communities must help, the private sector must help. So the business of poverty is also the business of business.”

City Vice Mayor Antolin A. Oreta III delivered the opening remarks and the welcome message for Pangilinan.

“This forum will hopefully strengthen the ties between the LGU and the movers and shakers of the city,” Oreta said, referring to the Malabon forum on corporate citizenship.

Rafael C. Lopa, PBSP executive director, and assistant director Rene Fortuno highlighted PBSP and STEP-UP projects in Malabon with corporate citizenship principles and practices.

Also present at the forum were congresswomen Jay Lacson-Noel representing Malabon and Navotas, and Chona Cruz-Gonzales of CIBAC party-list, as well as city councilors of Malabon.

Emmanuel P. Ragaza, head of Corporate Social Responsibility (CSR) at Ramcar-Motolite who was also present during the launching of the multi-purpose center project last November 26, reiterated the Motolite battery recycling program to forum participants.

Proceeds of the joint PLDT-Ramcar Balik-Baterya program have built road and drainage systems worth P3.6 million and multi-purpose centers worth P800,000.

For its part, PLDT has initiated gift-in-kind projects amounting to P700,000 in the form of materials for electric posts, fences, and support frames for infrastructure projects.
PLDT also constructed a two-story, six-classroom building with tables and chairs as well as book cases at Catmon Elementary School worth P4.6 million, plus a separate grant for eight classrooms at Tonsuya Elemenatry School worth P129,000.

Citigroup Bank meanwhile constructed a two-story classroom building for Maysilo Elementary School worth P1 million.

Petron Corp. and SGC Paper have provided scholarships to students at the Malabon National and Tinajeros high schools.

Philcomsat has granted close to P1 million for infra projects to include multi-purpose centers as well as roads and drainages. Boysen Pacific Paint donated products for house repainting on every household facade through employee volunteerism.

CDO through its Odyssey Foundation, a new member company of PBSP, implemented health projects through a supplemental breakfast feeding program in Catmon worth P219,000 for 150 undernourished children.

SM Investments contributed to Malabon STEP-UP daycare, and facilitated teacher training in Early Childhood Education with DSWD through TEACH Foundation.

PBSP has been in Malabon since 2002 through STEP-UP, and is present in 15 urban poor communities reaching to more than 2,323 households and 13,938 individuals.

More than 282 housing units have been built or upgraded worth at least P19.8 million for sustainability, and more than P670,000 in financial assistance provided to support at least 98 small livelihood activities.

On roads and drainage systems, at least 2,264 settlements have undergone construction and upgrading and more than 10,500 linear meters have been constructed benefitting at least 13,584 people.

The settlements were also given P300,000 worth of basic emergency response equipment, including fire extinguishers, drums and metal buckets, fireproof jackets, helmets, and aluminum ladders.

They were also given trainings to formulate community-based disaster response teams to develop site-specific risk reduction plans, including risk-reduction maps, and counter-disaster plans.

Philippine Daily Inquirer, December 5, 2010